Fuel and Food Are Quick, but the Fealty Is Forever [Feb 2013]

Fuel and Food Are Quick, but the Fealty Is Forever [Feb 2013]

“In Pennsylvania, two convenience chains stir tribal loyalties, a commitment as deep as bonds with the Philadelphia Phillies or Pittsburgh Pirates.

Don Longo, the editor of Convenience Store News, said Sheetz and Wawa were among a handful of regional chains in the country that he called ‘best in class.’ They operate convenience stores that update the old formula known as ‘Coke and smokes’ by offering self-serve soda fountains and cappuccino bars, friendly service and, especially, fresh sandwiches ordered on a touch screen.

Sheetz is the slightly smaller chain, with 226 stores in Pennsylvania and a total of 435 in the region. Wawa has 216 in-state stores and 607 over all, as far south as Tampa, Fla., and north to Parsippany, N.J.

There are clear differences. Sheetz has neon colors, pumps loud country music and is overly fond of the alliterative use of its name in products. It sells Sheetz Shweetz, a CinnaShmonster and Shmuffins. Near its corporate headquarters in Altoona, it offers employees a Shwellness Center.

To Sheetz’s country mouse, Wawa is a more suburban creature. Its décor features muted browns and blonds, and a central island of healthy food includes diced mangoes and apple slices.”

This gem of an article was so amusing, I couldn’t help but share. A perfect metaphor for class and culture in the United States.

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